01Booth of CB Distributing

At CES there is only one distributor who is present each year with a booth. That is the company CB Distributing from Portland OREGON. They are USA West coast based and for them it is a good opportunity to meet new and existing customers.

02Talking to customers

The program they display has much similarity with the Avera program. That is why we always pay a visit to their booth. They show Cobra CB and marine, Uniden CB, Stryker 10M, GearKeepers for CB, Firestik Antennas, K40 and Wilson antennas and their own line Accessories Unlimited and lots more.

03Cobra CB and Marine, Uniden CB

A brand we do not often see in Europe is ‘STRYKER’. They are mainly known for the 10 meter radios they make for the USA market. In the booth CB Distributing showed the new Stryker SR89MCV2. This is a ‘remote’10 meter transceiver, all functions and controls are put in the microphone.
In Europe we have a 40CH CB Transceiver in same casing, the CRT MIKE.

Under the brand name ‘Stryker’ CBD also showed some antennas. Most of these look like copies of famous USA antennas like WILSON. One model that looked unique was the Stryker SR-A10. The coil is put in a robust oil can. The look is very special, but It is so ugly that it looks great, but the market for these will be very small.

05Stryker SR-A10 antenna

As a President distributor from Europe we were happily surprised to see a President flag and two President boxes in the CBD booth. One box for ‘President Johnny-3 USA’ and one box for ‘President Johnson-2 USA’. At the show the price information was not available yet. The products were expected to be available within 4 weeks.
The flyer from CB Distributing told us that the introduction is made for a Johnny-3 USA with a free of charge New York antenna. The Johnson-3 USA comes with a free IOWA antenna.

06Keith Eschliman proudly shows the new President USA models.


President USA was not available with a booth at CES 2016. But in a suite of Mandalay Bay the USA distributors could meet Chief Operations Cavi Sharma and Chief Sales Kip Sullivan from President USA. There were also models of the new radios available.

07Kip Sullivan showing the new President USA models


The smallest model to start in USA is the Johnny-3 USA. (PDF)
It is a 40 channel AM radio. The tooling looks like the European Johnny-3 but internally it must be totally different as there is also a WX function and weather channel function is not present on the European models.
The USA model has a three colour display, better than the European model.
New for USA is that the President models come as a 12V/24V radio.

Most trucks are 12 Volt in USA. But agricultural tractors and some other pullers use 24 Volt systems. The people we spoke during CES find the 12V/24V a great option from the President CB’s.



10Johnny-3 USA with three colour display


For Avera one of our main selling radios is the President Johnson-2. This is by far the most popular CB for truckers in The Netherlands. In USA the President Johnson-2 USA (PDF) is the 2nd model that comes on the US market. It is also a 40CH AM CB transceiver.
The looks are the same as the European model, but also for this type counts that the PCB is totally different. It will be more like the PCB of Uniden PRO538W. But this model has also a three colour display and 12V/24V capability.



13Johnson-2 USA with three colour display


Guarantee in USA is different from Europe. In Europe it is a real legal right you have. Even if the manufacturer tells 1 year, the law might say 2 or 3 years. In USA it is more that you get what the manufacturer is promising you.
President USA decided to give 2 years guarantee. But you get 3 years more if you buy also a President antenna.

The US market is mainly a truckers market. Until now we have not seen President antennas that are a real competition for the famous USA truck antennas. But who knows what President will come up with in the future.

14President showing that looks might be the same but
electronics have changed.

15Kip Sullivan acting with a Johnson-2 USA


For more information visit the new President website at:

So far our news from CES 2016 – more CES news next year !

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